Marketing Of The Many Maui Made Products

By Georgia Diaz


There are various approaches which are used in Maui to help in advertising for the Maui made products. The main approach is the establishment of the Maui Chambers of Commerce which is the one monitoring the whole approaches. The chamber of commerce is having several committees which help in the advertisement. Each committee has a role to play.

The first one is through business networking. This involves offering the various business opportunities for the manufactures to market their products and companies. For instance there is the monthly business after hours which is a programme aiming at providing such opportunities for networking. The chambers also organize the various luncheon and breakfast meetings which brings together the various players in the manufacturing industries. This also gives the manufactures opportunity to unveil their new products to the potential customers.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

The committee also organizes for international trade shows where people are invited all over the world and then the manufactures are given opportunity to show their products during the trade fare. It is also important to note that the committee also runs a website which can be accessed over the world. In the website, the manufactures who are members of the chambers of commerce are given some listings were they can also market their products as well.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

Another committee is on the events and membership. This committee ensures that the members benefit from the approaches being taken by the chamber to advertise on their goods. There is also another special committee on marketing and handling public relations. These are some of the approaches to advertising of the Maui made products




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