How Jewelers Do Jewelry Display

By Ann Hayes


Jewelries are items that women and even men wore every day and on special occasions. This enhances the looks when worn like the saying cherry on top. In fact, jewelry is the symbol for prestige and wealth. Jewelers do jewelry display in their stores to show off the beauty and the karats on its stones.

The most common method is through display glass. If the entirety is made of glass, they will place the jewelries in its cases or place soft cloths on top of the glass surface. They may choose to have shelves with wood surfaces or other materials. The wood are properly sanded and finished to create a smooth and lacquer surface.

Ring holders are useful to hold necklaces as well as bracelets. Its shapes imitate the structure of a tree or cactus. It will display the full length of those two so customers can see and feel the changes properly. Rings however are not to be placed inside one. Rings however are not included here because of its size.

Do note that high end stores do not really incorporate curb chains into their display method. Here, necklaces and long earrings are displayed to its full length. The unknowing benefit if they use this is it increases the interior design of the store. It is unknowing because it is a fortunate side effect of curb chains.

Ring box are also used. It can be shaped to a small box hold a single ring or a bigger one that holds plenty. These are placed on display glass wherein customers only need to lean in to inspect the ring before asking the sales representative for a closer look. They do separate the rings by size and by gender though.

They may also use jewelry blocks. It is a small box that is carved out from wood. It has a thin rod that is horizontally placed on top and center of the wood. It makes placement and jewelry to choose which location will let the items shine more. They do this because some displays are too elaborate that these steal the thunder of the product.

Display board is sometimes used inside the store. This furniture is styled to look like cabinets only without the doors. Here, the store can display some of their jewelries in one place. Thanks to its shelves, they can place one type on top and another on the next and so on. This makes the display neater and more diverse than others.

Showcase vials are usually found in antique stores. These may be any types of vials and of any designs. One such design is holding dangling earrings through the hooks that are placed on corks. For taller vials and jars, they can place necklaces inside. This may possibly be a new way to box jewelries.

Last are racks of dowel steel rods. Its length may be short or tall. This depends on the place of display. For small racks, it is placed at table tops while taller racks are on the floor. They will organize which jewelry is going to be hanged on which branch. Diversity of jewelries can be expected to happen here except for rings.




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