Wholesale Leggings Can Increase Sales

By Linda Murray


There are some fashion trends that never go away because they have many practical uses. A long time ago, people thought denim apparel would either go away or only be limited to industrial use. Many of us know to day this is far from truth, as designers find new uses for the durable fabric every few years and still remain popular with most age groups. Now, stores are stocking up on wholesale leggings because, like denim, these have many functions.

Once consider a fashion faux pas, stretch bottoms were mostly made from polyester and the styles seemed matronly. Unfortunately, it the main choice for women who wore plus sizes but sometimes cheap blends rarely help up if they were washed in a machine several times. While those made of a higher quality material hid unsightly bulges, they were uncomfortable to wear in hot climates.

When leggings came on the scene, the narrow leg was more fashionable and versatile. The stirrup version was the most flattering option for larger sizes. As their popularity grew, designers began to offer these in various prints and began to experiment with fabric blends as a way to make these more versatile or durable.

Soon stretch pants were available in corduroy, spandex, and denim blends that made them suitable for most workplace environments. These fabric blends were also flattering to larger sizes and were less likely to become thin after multiple washings. After a while, people began to accept leggings as part of a regular wardrobe, like jeans or denim outfits.

When yoga and its culture became more accepted into the mainstream, people flocked to classes that helped improve their physique, clear their mind, or just make them feel better without strain. Although women were the first to wear yoga pants in and away from class, men slowly began to get on board. The soft fabric and slightly flared leg was more practical than the regular sweat pant but less constricting than all spandex pants.

The t shirt began to see new life when independent designers and larger brands saw how fabric blends and creative ideas could make the tee more versatile. Besides different colors and cuts, artwork or text statements have made these a big seller in recent. Sales have also risen due to the use of strong social media campaigns or using a celebrity to endorse.

One thing that apparel merchants should consider is the shift of work culture in recent years. More people are working at home and seek a comfortable option since wearing a button down shirt or dress slacks is not necessary. Even home based entrepreneurs are attending meetings and events in casual gear. The days of wearing a suit to a presentation are slowly becoming extinct in some industries.

So including stretch pants with an inventory is a great way to increase sales. This is a fashion trend that requires little maintenance and works well with many age groups. Its versatility also allows the wearer to add style when used with certain accessories or fabrics. For many, this makes more sense than buying a single high priced item with limited use.




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