Working in the fashion industry can be tough for any retailer, especially if you are focusing primarily on accessories. There is plenty of competition out there that it is important to really stand out from the crowd. An effective method of doing this is to present a stylish and convincing store display that will surely bring in prospective clients through your doors.
Visual merchandising is essential for any retailer because this is one of the key factors that drive sales. No matter how much things you have placed in your fashion jewelry displays, people will not be interested if you have not executed it in the right way. Fortunately, these handy guidelines below will show you how you can easily win over clients with a good eye for accessory styling.
Storytelling is ideal. Every season, the fashion world loves to tell a story that describes the many collections presented to the public. This is done by way of what trends are featured from designers such as top colors, textures, materials, and the inspiration behind the released lines. Your display should reflect whatever are the current trends of the season so that customers will be updated.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Remember the star of the show. The point of creating a visual presentation is making sure people know what you are selling. Be mindful of what your core products are. Style your jewelry in a way that customers will notice them and not the decorative items that only serves to highlight the items.
Lights on. Sure, you may be confident that the things displayed by the window can be prominently seen. But you also need to think about the items inside of your store. Good lighting can really help in highlighting your products, and clients will definitely notice if your key items are properly lit and presented.
Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.
Color your world. Say for example you are forced to sell really plain items that are not bestselling products and you need to move them. An effective way to achieve this goal is to display those items against a colorful setup. It will make them pop out and will catch the eye of passing consumers who may want to buy them.
Give yourself some time to experiment with these tips. Mistakes may be made, but that is where you will learn and discover how you can improve upon your styling choices. Once you have completed your storefront display to the best effect possible, then give yourself a pat on the back for a job well done.
Visual merchandising is essential for any retailer because this is one of the key factors that drive sales. No matter how much things you have placed in your fashion jewelry displays, people will not be interested if you have not executed it in the right way. Fortunately, these handy guidelines below will show you how you can easily win over clients with a good eye for accessory styling.
Storytelling is ideal. Every season, the fashion world loves to tell a story that describes the many collections presented to the public. This is done by way of what trends are featured from designers such as top colors, textures, materials, and the inspiration behind the released lines. Your display should reflect whatever are the current trends of the season so that customers will be updated.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Remember the star of the show. The point of creating a visual presentation is making sure people know what you are selling. Be mindful of what your core products are. Style your jewelry in a way that customers will notice them and not the decorative items that only serves to highlight the items.
Lights on. Sure, you may be confident that the things displayed by the window can be prominently seen. But you also need to think about the items inside of your store. Good lighting can really help in highlighting your products, and clients will definitely notice if your key items are properly lit and presented.
Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.
Color your world. Say for example you are forced to sell really plain items that are not bestselling products and you need to move them. An effective way to achieve this goal is to display those items against a colorful setup. It will make them pop out and will catch the eye of passing consumers who may want to buy them.
Give yourself some time to experiment with these tips. Mistakes may be made, but that is where you will learn and discover how you can improve upon your styling choices. Once you have completed your storefront display to the best effect possible, then give yourself a pat on the back for a job well done.
About the Author:
You can find a detailed review of the benefits of purchasing fashion jewelry displays online and view our selection of jewelry displays at http://hangerjewelinx.com right now.
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