Simple Tips On Retail Jewelry Displays And Packaging

By Shawn Hunter


If you ever have a line of jewelries that you plan to showcase, then you must make use of perfect sales pitch. You got to make the said jewelries as appealing as possible to potential buyers. It is for that reason that you should search for quality retail jewelry displays and packaging. To use that, here are some of the great tips to take advantage of.

First, you got to think about the proportion and scale. It is imperative to find the jewelry pieces complement the amount of space they can occupy. Whether it is being displayed in your gallery or at a trade show, the displays must never be too large or too small. It must be the right fit for what you are displaying.

There must also be balance in the valuable pieces that you are trying to show off. This means you should never confuse the customers by putting on a display with conflicting visuals. As much as possible, you should keep a very consistent look all throughout the pieces, be it in the color, shape, or texture.

Depth and dimensions. This is another factor to take into account. For the buyers, you have to avoid making a display with valuables that are on the same plane. Find risers or displays with differing heights. If there is a difference in plane, then one can let the customers look into the valuables without worrying about it.

Contrast. When it comes to the displays, you only have ten to fifteen seconds leeway to grab the attention of potential customers. By taking advantage of a product's contrast, you can actually increase the appeal of that beautiful jewelry you are showcasing with ease. This can be a powerful way of grabbing client's attention.

Color scheme. There must be consistency with a scheme for all colors too. You must decide on what to have. Aim especially to create a consistent color scheme that actually enhance the appeal of the jewelry you have. The color scheme should not only work with the jewelries but with the cases as well.

Mirrors and lighting. These two are special factors to give special effects to these jewelries you have in hand. You must place mirrors as that can invite customers to try on the necklaces, bracelets, or earrings. If these pieces are worn by their customers, the latter can decide whether they will buy your valuables or not easily.

Organize your stuff. You should never put too many pieces inside a single display case. You will just make it difficult for the customers to find a piece they can focus on. Every jewelry will be fighting for attention from the potential buyers. Arrange the displays in small groupings, focusing on those you wish to draw attention.

Put a proper price on the item. You better show the price tags for the items you want to sell. This is so that your potential buyers do not have to call on you just to get the price for a jewelry they have their eyes on. Without having to wait for the salesperson, they can get answers without needing to wait.




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