Bring Color To Your Children's Wardrobes With Naartjie Kids Clothing

By Mattie MacDonald


Finding nice clothes for your children can be a challenge. Some clothing designers seem to think that kids will be perfectly happy in outfits make them look like little grown-ups. Others forget that kids run around and need comfortable clothes. With Naartjie kids clothing, however, your children can look stylish while still being kids.

A 'naartjie' is a word in South African English, derived from the Afrikaans word 'nartjie'. It's a kind of mandarin orange that's very popular with children because it's sweet and peels easily. Naartjie clothing chose the perfect fruit to name their brand after, since their clothes are children's favorites too.

The company was started in 1989 in Cape Town, South Africa. Originally the clothes were sold at Greenmarket Square, a popular flea market and tourist attraction in the city center. The first store opened in the upmarket Waterfront shopping center in Cape Town three years later and today it has stores not only all over South Africa but in the USA too, with its headquarters now based in Salt Lake city.

One of the most distinctive features of the brand's clothing is its use of colors and patterns. Children normally love bright colors and with these clothes they can choose from colors that are reminiscent of fruits like oranges, peaches, watermelons and of course naartjies. However, there are more subdued colors too, especially in the ranges for boys, with browns and grays. The fabrics used are mostly cotton and they often boast bright and bold patterns too, such as florals for the girls and animals for the boys.

The girls' ranges tend to be very girly, with bows and frills to add an almost old-world quality. Even leggings often have a frilly trim at the bottom but the bright colors ensure that they look modern. Dresses and tops are flowing and boast loose-cut designs so that little girls can keep up with the boys. Even baby girls can look extra cute, for instance with onesies adorned with tutus in bright colors.

The only drawback of the brand's clothes is that grown-ups can't wear them. There are ranges for boys and girls, from newborns to 12-year-olds. The US stores also include ranges for girls aged 12 to 16 so that there's a stylish alternative for tweens who don't yet want to look like little women.

Apart from basics such as T-shirts, pants and dresses, the company also makes a wide range of sleepwear, swimwear and accessories. There are cute baby booties, sandals and shoes, sunhats, headbands, bags and even watches. In addition, there are several ranges of bedroom basics, with bedding, diaper stackers, mobiles and wall decorations.

Check online to find where your nearest Naartjie store is located. There are stores in the major South African cities, as well as in Saudi Arabia and of course all over the US. If you're not in any of these locations, don't despair, though. Simply order online, since Naartjie delivers to 205 different countries.




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